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Mission/Positioning

(1)Brand Mission
Changing the way the world drinks tea
Providing global consumers many selections of fresh tasty tea;
Creating a new trendy Far Eastern tea-drinking experience;
R&D for a wide array of teas!

(2)Brand Positioning
Shaking Tea Up
Shake up the World with Taiwan Typical Milk Tea.
Internationalized brand management.
Develop localized new flavors!
Promote Taiwan Typical Milk Tea to all over the world, best tea for the world
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